How To Get More Customers

Hey it’s Dylan from The Juice.

Ad costs keep going up, meaning you’re CPA will keep rising. Unless you have a way to capture your audiences details so you can nurture them through email over time, you’re going to keep losing 98% of the traffic that’s being sent to your store.

I’m sure you already have a Pop Up Form on your website.

But If you could double or even TRIPLE the amount of people entering your list, you would double those receiving your welcome discount, double those who enter your other flows and campaigns, doubling and then some your email revenue over time!

What Doesn’t Work Anymore:

The old “give us your email to get updates” is DEAD.

So is “Give us your email for 10% off”.

Boring, overused and no longer appeals to today’s wary customer.

Do This Instead:

Turn lead gen into an interactive experience for your customer.

BEFORE going for the jugular and asking for their personal details, begin with asking them a simple question (e.g: “Do you want 10% off your first order?”).

This is wayy easier for our customer to answer, who would say no to such a simple question right?!

Once they’ve committed to saying yes, we take them to the next step, asking for their email in exchange for their discount they just told us they wanted.

This plays into what’s called the Commitment Bias, where once we start doing something, we’re much more likely to finish it.

“Well I’m already this far, may as well finish now”.

I did a full tutorial on exactly how you can create one from scratch, watch it here →

What Else Is Working:

Interactive quizzes are doing extremely well right now and major Ecom brands are using them more and more.

Not only does it use the same commitment bias we discussed above, it also gives us an insight into what our customer is searching for, meaning we can personalize our welcome email and some campaigns to target their specific needs.

If you have any questions or any topics you want covered, hit the reply button, I would love to help out!

Cheers,

Dylan

PS - I’m giving away free email account audits to e-commerce brands above $50k/mo. If you want to find out how you can be doing more with your email marketing, book a call here.