Hey, it’s Dylan from Citrus Sun Creative.

I'll keep this short because you can fix this in 10 minutes.

Most brands get segmentation wrong. And often just blast emails to their entire list.

I get why. Bigger list = more eyeballs = more revenue. Makes sense on paper.

In reality, it's destroying your deliverability.

Every time someone ignores your email, doesn't open, doesn't click, your ESP (Klaviyo) takes note. So does Gmail. Over time, your emails start landing in promotions. Then spam. Then your best customers who actually WANT to hear from you stop seeing you too.

And that's where the real money disappears.

The fix:

Go into your Klaviyo right now and create an engaged segment. The rules are simple:

Opened OR clicked at least once in the last 90 days, bounced 0 times over all times. Marked as spam 0 times over all time. That's it.

That's your new default send list. If you are already seeing high open rates, this can be 120 day engaged. Or if it’s not so great…tighten it further to 60 or 30 day engaged until you see improvement.

Your list will be smaller. But now it’s made up from people who actually want to hear from you.

What happens next:

Your open rates improved over 50%. Your click rates climb. Your sender reputation recovers. Gmail starts trusting you again. And the people who actually want to hear from you finally see every email you send.

Segmentation is often overcomplicated. Focus more on sending to those who want to hear from you, over trying to recover and reengage those who no longer do, and you'll be golden.

Resource of the day: 100 non discount email campaigns you can send

Reply to this email if you have any questions or If you want any other content covered!

Talk soon,

Dylan

P.S. If you want to book a free email performance review with me, you can do so here →