Who Should Get My Emails?

Hey it’s Dylan from The Juice.

Deciding who we send our email campaigns to is often seen as an overwhelming and unnecessarily complex operation.

I’m here to break down the easiest (and most effective) way to segment and send.

Deliverability:

Who we send our emails to has a big impact on our deliverability and will determine if our emails are landing in your customers primary inbox or in spam.

I see a lot of Ecom brands just firing off emails to their entire list, seemingly content with getting 25% open rates and paying for thousands of unengaged, lost contacts.

If a large portion of your list is not opening & engaging your emails, you tell google and other providers that the content you are sending is not valuable.

Meaning they start showing it to less and less people (that’s how you end up in spam).

How To Fix It:

Only send your content to people who actually want to see it.

Don’t waste your time trying to segment by birthday, favourite color or birthdate.

Instead, focus your energy on sending valuable content to those who actually care about what you have to say.

Segment your audience by engagement:

• 30 day engaged

• 60 day engaged

• 90 day engaged
  

If you know your deliverability is bad, start off with a smaller (30 day) engaged list. This will only send to people who have opened or clicked your emails in that time.

These people are much more likely to engage as they have been most recently (you can tighten this up as much as you need, we’ve used a 7 day list to build deliverability before).

Once open rates creep up past 50%, we can start to slowly open the list to wider segments (60,90,120 day).

I have a full video on my Youtube on how to set it all up. Watch it here →

This is the EXACT segmentation we use at our agency and have an average open rate of 67% across all our clients.

Email Example Of The Day: https://drive.google.com/file/d/1qlbVfdls8SfVkjCoqzJt3GqLnsgc5d4k/view?usp=sharing

Notes: I love these gamified flow diagram emails, they flow easy and can help stir your customer into realizing what it is they are looking for. Also, notice how ever product has its own button…

Email Template Of The Day:

If you want access to all 7 of the essential flows, in simple drag & drop templates PLUS early access to our exclusive SKOOL community click here →

If you have any questions or any topics you want covered, hit the reply button, I would love to help out!

Cheers,

Dylan

PS - I’m giving away free email account audits to e-commerce brands above $50k/mo. If you want to find out how you can be doing more with your email marketing, book a call here.