Hey it’s Dylan from The Juice.

Let’s talk about something that is often misunderstood in all marketing channels but especially email marketing.

Your Customers Scroll Like Zombies

Nobody has ever told you this but you are overthinking your email marketing.

When you sit down to write an email you maybe think:

• “What new angle should I take?”

• “How do I make this fresh?”

• “What if people recognize this from before?”

None of that matters.

Your audience is not thinking about any of that. They scroll on autopilot and MIGHT stop on yours. They’re not analyzing your subject lines, what images you’ve used or writing down what copy is being used.

And that’s exactly why you should be repeating yourself!

Repetition Wins Trophies. Here’s Why.

1. Your best emails will still work.
   If an email made you money, why would it stop working? Consumers don’t change that fast. Their problems don’t change. Their buying behavior doesn’t change. You don’t need to keep reinventing the wheel.

2. Your list is always changing.
   You’re getting new subscribers every day. A portion of your list wasn’t even there when you sent that insanely good email three months ago. Why let your best content go to waste?

3. Your audience doesn’t remember your last email.
   I promise you… nobody is scrolling back through their inbox thinking, “Didn’t they already say this?” They don’t remember. Even if they do, repetition builds trust.

4. People need to hear things multiple times before they take action.
   Marketing 101: people don’t act the first time they see something. Sometimes they need to see it four, five, or even ten times before they pull the trigger. You’re actually leaving money on the table by not repeating your message.

5. Brand continuity is good for business.
   The biggest brands repeat themselves constantly. Nike doesn’t change its messaging every week. They say the same thing over and over until it’s burned into your brain. You should be doing the same.

How to Repeat Yourself EFFECTIVELY Without Looking Lazy

Reusing killer content doesn’t mean you have to copy-paste the same email over and over. Here’s how to do it the right way:

1. Resend High-Performing Emails with a Slight Tweak.
Switch the subject line. change the first sentence. Shift the offer slightly. Keep the core message intact.

2. Create “Variations” of Your Best Emails.
If you sent an email about “The #1 Mistake People Make When Buying [Product]” and it crushed… guess what? You can send another one called “The Second Biggest Mistake People Make When Buying [Product].”

3. Repurpose Your Best Sections.
If a specific call-to-action worked well, use it again. If a product description converted, don’t switch it. Copy, paste, send.

4. Rotate Your Best Subject Lines.
Have a subject line that got high open rates? Change a single word and use it again. Nobody will notice.

5. Make Repetition Part of Your Strategy.
The best marketers don’t come up with endless new ideas. They refine and repeat the ones that work. If an email made you money, schedule it to send again in 90 days.

The Takeaway

Stop treating email like 12th grade english class lol. It’s a sales channel. Your goal isn’t to impress people with originality all the time. It’s to make more money.

Winning emails keep winning. Use them.

Your list won’t notice. But your sales dashboard will.

Make your life easier by repeating your winners :)

Email template of the day:

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P.S. (I dropped the price just for this week🤫)

If you have any questions or any topics you want covered, hit the reply button, I would love to help out!

Cheers,

Dylan